Persuade Prospective Client to Acquire Services through Crafting a Consulting Services Offer Letter (10 Basic Steps) 

Consulting Services Offer Letter

Consultants frequently work on a contract basis on a variety of projects with various clients. Consultants usually write consulting offer letters to reach agreements with clients. Moreover, you may need to send an offering service letter if you want to sell a product or service to a potential customer. You can send an offering service letter in response to a client’s specific request or as an unsolicited contact. Clients may receive numerous letters offering services, so it’s essential to make a strong first impression in order to close a sale. 

In this article, we will define a consulting letter offering services, explain how to write one, and provide a template and example to use as a point of reference.

What is Consulting Services? 

In business, consulting services are professional services provided by experts who specialize in a specific field or industry. These experts advise and guide businesses on a variety of topics, including strategy, technology, finance, management, sales, marketing, and branding. 

Business consulting services include strategy consulting, business consulting, financial consulting, information technology consulting, management consulting, sales consulting, marketing consulting, and brand consulting.

What is a Consulting Services Offer Letter? 

A consulting services offer letter is an attempt to persuade a prospective client to purchase a product or service that you are offering. The letter could be physical, but in today’s business world, it’s more likely to be an email. Although the ultimate goal of sending out a letter offering your services is to close a deal with the prospective client, it is typically used as a first step rather than a comprehensive pitch.

Its goal is to pique the consumer’s curiosity enough that they will listen to a full sales offer. A well-written offering of consulting services letter is brief and respectful of the recipient’s time, while also providing enough information for them to see why the product or service you are offering is worthwhile.

How Important Is A Consulting Services Offer Letter?

An offer letter is a formal document that outlines the terms of an employment offer. An offer letter is required for consulting services because it serves as a written record of the terms and conditions of employment between the employer and employee. It also helps to avoid potential future miscommunication between the two parties. 

Furthermore, by establishing clear expectations for both parties, an offer letter can help to establish a mutually beneficial connection between the employer and employee. It can also aid in attracting top talent by demonstrating that the company values its employees and is dedicated to providing an enjoyable working atmosphere. 

Elements of an Offer Letter for Consulting Services 

A great consulting services offer letter typically includes the following key elements:

  • Introduction of the consulting firm and its credentials
  • A summary of the consulting services available
  • A description of the consulting process and anticipated outcomes
  • A detailed cost breakdown of the services
  • A call to action for the recipient to schedule a consultation or further discuss the idea being considered.

How to Write a Consulting Services Offer Letter? 

When reaching out to a prospective client, a letter offering your services is an excellent first step. To increase your chances of success, follow these steps when writing an offering consulting services letter:

  1. Consider whether the letter was requested

When you send a solicited letter, you are responding to an open sales request, a direct request for more information, or another indication that the client is interested in a product or service and looking for the best provider. In these cases, you do not need to explain why the company requires your service and can instead concentrate on why you are the best choice to offer the service they require.

  1. Research the prospective client

The ability to research the companies you contact when offering services in a business-to-business setting is a valuable tool. Taking the time to get to know a potential new client before reaching out to them allows you to tailor your sales pitch and increase your chances of success. 

  1. Select an appropriate subject line if using an email 

When sending a letter offering services via email, selecting the right subject line can mean the distinction between a sale and your email going unopened. When sending an email in response to a sought request, make a note of it in the subject line. A simple subject stating which project you are pitching for will be enough. 

  1. Make an introduction about yourself and the company 

An offering consulting services letter is frequently the first point of contact between you and a prospective client. When making first contact, introduce yourself and the company for which you work. Maintain brevity in this section, providing only enough information to explain who you are and mentioning one or two brief facts or statements that illustrate credibility. 

  1. Indicate the problem

The core of sales is determining a problem for a prospective consumer and then explaining why your product or service is the solution, even if the client was unaware of the problem prior to your contact.

  1. Respond to any questions that are raised

When responding to a request for offers, it is essential to review the listing for any specific notes or questions from the prospective client. Frequently, a posting will request information such as a price quote, schedule estimate, or prior experience. To increase your chances of earning the chance to succeed, make sure you answer any questions asked of you by the prospective client.

  1. Consider providing an attractive quote 

Regardless of whether you are responding to a request that didn’t ask for a quote or sending an unauthorized letter offering your services, providing an appealing quote or offer is a great way to pique your prospective client’s interest. While you should avoid providing a complex disintegrate of multiple options or the intricate details of a deal, a brief note presenting your most appealing pricing options can serve as a hook for eliciting inquiries from the recipient.

  1. Include a call to action 

The main objective of a letter offering your services is to strengthen your relationship with the recipient in order to close a sale. At the end of the letter, you should always include some sort of call to action to further this goal. For simple pitches, this can be a simple request for a sale with a link or phone number where they are able to make a purchase. 

  1. Edit for clarity

Most professionals are more likely to read a short email than a long one, especially if the offer you’re making is uninvited. After you’ve finished your letter, reread it to see if there are any places where you can cut the content to make it more direct without compromising any significant information.

  1. Launch a follow-up campaign

When you send a letter to a prospective client offering your services, you may not receive an immediate response. Sending a follow-up email is an excellent way to reconnect with the client and possibly convert a non-sale into a conversion. It’s important to note that you’re reaching out to see if they’re interested in moving forward and asking if they have any questions. When sending a series of messages, each one should approach the client from an alternative perspective, such as promoting a new feature or offering a different deal.

Tips in Writing a Consulting Services Offer Letter 

Here are some pointers on how to write an effective consulting services offer letter:

  • Clearly identify the client and the letter’s purpose. Make sure to address the letter to the correct person and include a description of the consulting services you are offering.
  • Outline your credentials and experience.
  • Describe in detail the consulting engagement.
  • Describe the advantages of your consulting services.
  • Include pricing details.
  • Finally, make a strong call to action.

Sample and Template 

We’ve provided a sample and template for you to use when writing an offer letter for consulting services. Take advantage of the opportunity to design your own! 

Sample 1: Consulting Services Offer Letter Template 

To create your own letter offering consulting services, use the following template:

[Your name]
[Your company]
[Your phone number]


[Recipient’s name]
[Recipient’s company]
[Recipient’s mailing address]

[If sending an email, create an appealing subject line]

Dear [recipient’s name], 

My name is [your name], and I work for [your company] as a [your title]. I’m contacting you today to discuss [the problem you’re resolving for the company].

We [display experience] at [your company], and I would love the opportunity to show you how we can help your business grow by [brief pitch for your product or service].

I’d be delighted to answer any questions you have about how we can assist you, so please respond here or call [phone number] so that we can discuss your needs and develop a plan that works for you.

Thank you for your consideration.

[Your name]

[Your position]

[Your organization]

Sample 2: Consulting Services Offer Letter Example 

This sample letter offering consulting services from a client can serve as an outline for your own:

Floyd Johnson 

One Infinite Solutions 


April 10, 2020

Flor Gomez

Big Fighters Corporation 

123 Lancaster Drive, Baltimore, MD 

Dear Flor Gomez, 

My name is Floyd Johnson, and I work at One Infinite Solutions as a search engine optimization specialist. I’m writing to discuss how I can assist your company in expanding its reach and finding new customers.

For over ten years, One Infinite Solutions has been a leading online marketing firm, and I have specialized in helping corporations organically build their online presence for over five years. I can help you rank at the top of all your primary keywords in the Baltimore area using my techniques.

If you believe your organization could benefit from my assistance, please contact me with any questions. Please respond by email or call or text me at 123-456-7890 so that we can set up a consultation.

I hope to hear from you,


Floyd Johnson

SEO Specialist

One Infinite SEO Services

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Key Takeaways 

  • Consulting services in business are professional services provided by experts who specialize in a particular field or industry.
  • A consulting services offer letter is an effort at persuading a potential client to buy a product or service that you are selling.
  • An offer letter is necessary for consulting services because it serves as a written record of the employer and employee’s employment terms and conditions. It also aids in the prevention of future misunderstandings between the two parties.
  • An offer letter can aid in the establishment of a mutually beneficial relationship between the employer and the employee. 
  • It can also help attract top talent by demonstrating that the company values its employees and is committed to providing a pleasant working environment.