When a company’s name is changed, communicating the new name can help reassure clients and customers about the company’s status. Companies change their names for a variety of reasons, and informing why the name is changing can assist company executives in controlling narratives about why the change occurred.
Understanding how to communicate change to clients and the general public can help you succeed as an executive or marketer.
In this article, we will discuss what a company name change announcement letter is and how to write one, as well as provide tips to help you craft your own.
What is an Announcement Letter for Change of Company Name?
A name change announcement informs customers, clients, and the general public that your company’s name has changed. A name change can occur for a variety of reasons, including a sale or merger. A company’s name may change as part of a rebranding effort.
A name change announcement may or may not include an explanation of why the company changed its name. If executives sell the company or merge it with another organization, the name change announcement will most likely be part of a larger announcement about the ownership change. If the change is part of a marketing strategy, the announcement could include the factors that influenced the decision.
How to Write an Announcement Letter
Here are some guidelines for writing an announcement letter for change of company name:
- Be positive
Whatever the reason for the name change, it is important to maintain a positive tone. A name change may cause clients to be uncertain, but a positive tone reassures them that the company is doing well. Announcing the new name in a positive tone from the first paragraph can help clients and the general public accept it.
- Explain the change of company’s name
Mention the old name and the new name going forward. Mention any changes in ownership if applicable, as this is the most important information about the change. Explain why the name was changed for marketing or other business purposes.
- Address product changes
Mention any product changes or developments that may be encouraging the change. The new name symbolizes the company’s new direction.
- Address the clients and customers
Although clients or customers may find a name change unsettling, the announcement provides an opportunity for you to address any concerns. The announcement can reassure readers that the name change represents something positive. Prepare to receive feedback on the name change and plan to respond.
- Present action
Have a takeaway for your customer or client near the end of your announcement.
Tips for Writing This Letter
Here are some pointers to consider when writing an announcement about a company name change:
- Inform employees: Before making an announcement about a name change, make sure to inform your employees about the reason for the change. Set a time frame for when the name change will take effect so that employees are prepared if any of their clients have questions. Finally, inform employees that you intend to send a message and give them an idea of what it will say.
- Update materials: When a company’s name is changed, so are its marketing and branding materials. It’s best to try to time everything to coincide with the announcement. Company signs, letterhead, and business cards are some examples of print items that may change. It is also a good idea to update your digital branding online and on social media.
- Notify the media: A separate press release can also be issued to the media to announce the name change. The press release is written for a specific audience rather than the name change announcement to clients, but much of the language and sending messages can appear in both. You can time the press release to combine with the announcement to clients.
- Update digital assets: When you’ve sent the announcement, it’s time to update your digital assets. This includes updating your company’s website, emails, and social media accounts. Name changes are strictly prohibited on some social media platforms. Familiarize yourself with the rules and update the accounts carefully, as some platforms do not allow multiple changes in a short period of time.
Announcement Letter for Change of Company Name Template
Here is a template for Change of Company Letter of Announcement:
To: [Recipient’s Name]
Subject: Announcement for Change of Company Name
Please contact us at [Email/contact number] if you have any questions or would like more information.
Announcement Letter for Change of Company Name Example
We also provide an example of announcement letter for change of company name:
March 17, 2022
Dear Ms. Tanya Tanner
Highmount Industries and ABC Quarterly Industries are pleased to announce the establishment of a new corporation. Because of production and supply chain symmetries, ABC Highmount Co. will be able to offer a broader product line to our clients.
The new name will take effect on April 1 of this year. We have created a new name to reflect our expanded business and product offerings. This is an exciting time for both our employees and our customers. The merger represents an opportunity to do more for our customers by providing industrial products, materials, and manufacturing services.
This is a significant step forward for our combined companies. We understand that you may have questions, but you can expect our high-quality service to continue. Our capabilities have grown as a result of the merger, including our ability to deliver prefabricated construction materials.
This week, your sales representative will contact you to answer any questions you may have. If you have any questions before then, please call us at (143) 456 7890.
Thank you for your continued business.
ABC Highmount CO.
- When the name of a company is changed, communicating the new name can help reassure clients and customers about the company’s status.
- Whatever the reason for the name change, it is essential to keep a positive outlook.
- Make sure to inform your employees about the reason for the name change before making an announcement.
- Consider updating your digital assets after you’ve sent the announcement letter regarding the change of company name.