Clothing sizes are generally come in small, medium, and large. But choosing the right size out of this is not as simple as it seems. Because these three categories are further divided into other subcategories.

Example Template #1

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Even a size difference of one inch can be highly uncomfortable. So what’s the way out? Referring to a clothing size chart. It’s really helpful to find the right fit and comfortable size.

The standard problem

The issue is that no matter what kind of clothing you offer (generic sizes like 2, 4, 6, or 38 waists, for example), there is no way to standardize the sizes. A size 6 dress at one retailer may not fit the same as a size 6 dress in a competing store, as any experienced buyer knows. As a result, this is a major issue for online shops, as their clients don’t have the opportunity to physically try on things.

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Consumers hate to have to guess whether or not an item will fit, so shops may improve sales and decrease returns by providing an accurate sizing chart.

What are size charts?

A size chart is a visual representation of your brand’s size range. Bust, waist, hips, and height are the four main measures on a public size chart. Other dimensions may be necessary, such as the inseam for pants, depending on the style of garment you’re designing. For a more accurate comparison of how your clothing will fit, use your internal size chart.

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There is no standard sizing in the fashion industry. While it’s crucial to keep up with the latest sizing trends in your industry, it’s entirely up to you how you show your sizing. You may establish a community of dedicated clients for your company by creating your own sizing technique. Buyers will take the time to learn about your sizing and particularly what measurement they best fit into instead of matching your size to what “should” be. Lululemon serves as a fantastic example of this.

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Over 60 locations on the body can be assessed. However, a brand’s size chart is often limited to 15-25 points of measurements. It is not required for RTW brands to measure all of the body’s (more than 60) points, as this is only done for pattern design and bespoke fit.

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It is important to note that your size chart is based only on measurements of your body (not garment measurements).

External size chart vs. Internal size chart

External or Public Size Chart

To let customers understand the sizing of your brand. It’s common to see this while deciding which size to buy from a retail website. If you have a public size chart, the bust, waist, hip, and height are the four main measures that are typically included. Other dimensions may be necessary, such as the inseam for pants, depending on the style of garment you’re designing.

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Internal or Private Size Chart

Used in the design of clothing and the maintenance of uniform size across the styles of your business. There will be between 15 and 25 measures on your internal size chart. Height, breast, waist, hips, shoulders, necks, across the chest, and across the back are some of the measurements that will have your internal size chart. 

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Other measurements include the thigh, knee, calf, and ankle lengths, as well as inseam and crotch depth. Different types of clothes will necessitate different measuring points, so be sure to keep this in mind while planning your layout.

What is the purpose of a size chart and why is it important?

Here are three reasons why you need a size chart and how it can help your brand.

#1. It aids your customer in making an informed purchasing decision.

To put it another way, this means your customers become more loyal to your company. They will have a more pleasant experience purchasing from you and are far less likely to return the product or want more customer support.

As a result, you’ll have fewer customer support calls and fewer returns if you educate your customers upfront about your product. Instilling trust in your customers when they buy from you, as well as encouraging them to return, is a result of this. Additionally, the drop in customer service calls will save you both money and time.

Example Template #8

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#2. Consistent size across your collection is made easier using this tool.

As a result, you’ll be able to create new styles more quickly. Thereafter, you can save money and time on the design and fitting processes. Also, you can provide your customers with more secure expectations for their future purchases.

You’ll need fewer prototypes and fittings and be able to manufacture styles more quickly once you and your factory have a solid grasp on your sizing. More money in your pocket and more time on your team’s calendar are the benefits of this.

Example Template #9

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#3. It identifies the specific physical characteristics of the target market for your company’s product or service.

As a result, your brand has a specific demographic in mind while developing new products. This gives you the ability to communicate effectively because you already know your audience.

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When you know your customer’s body type, you are able to connect with them on a more personal level.

Can a brand use other brands’ measurement charts?

A resounding “no” is the only answer here. Aside from a few dimensions that are provided to customers in order to assist them in determining their size, brands are extremely protective of their size chart information.

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To be able to design and maintain a brand’s precise sizing chart demands significant time and financial effort. Because each brand has a distinct target market, every sizing chart is unique.

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Customers must be made aware of the brand’s existence and what it has to offer. So, if they can accomplish this by simply supplying a few critical metrics, they will. Having spent so much effort and money producing a sizing chart, they don’t want other businesses (or startups) using their dimensions as their own. The most crucial thing for them is that they don’t want their customer to feel overburdened when making a purchase. It is a marketing tool to help their customers feel more confident when they purchase.

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So if you want to have your own clothing size chart, prepare one by using a pre-made template.

Benefits of using pre-made size chart templates

Administrators will appreciate the time savings.

This is an improvement to the customer experience that saves time when creating size charts. You won’t have to start from scratch if you use these templates to help you construct your own size chart. There are already six professionally designed templates in the backend, just waiting for your selection. It also makes your size chart look more professional and helps you maintain a businesslike appearance. As a result, your online store will have a gorgeous and easy-to-use size chart in no time.

Example Template #14

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Effortlessly beautiful size chart

Templates have a streamlined design that conveys a sense of professionalism to the end-users. We make an effort to include only the most popular and visually appealing size chart templates in our list of templates. The flexibility to reuse several times means you can generate a fresh size chart for each of your products whenever you need to.

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ensuring the happiness of your clients

Customers’ opinions of a company’s online shop operations will be enhanced if the size charts are presented in a professional manner. Customers can also benefit from the uniform design of the entire size chart system.

Tips for using clothing size chart templates on E-commerce sites

You’ll need to tailor your online size chart to your specific product lines and consumer personalities to get the best results. You can’t find a one-size-fits-all answer.

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General tactical concerns are included in this list. Pay close attention to the foundations that they address, even if you modify them to fit your own firm.

  • When creating your size chart templates, consider using brand-specific information. Sizing varies from one brand to the next.
  • It might be better to show only the product’s measurements rather than the entire product’s sizing. To reduce the amount of misunderstanding, the less room you leave open for it.

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  • Your sizing guide should be as user-friendly as possible. Test your product with real users to see how well it works.
  • Make it easy for customers to find and use your sizing information. Don’t bury it at the bottom; instead, place it prominently on relevant pages.

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  • Incorporate information for consumers from different regions, or those who are buying for someone else from a distant location. In this case, it’s not only about English-to-metric.
  • Include feedback from customers about the size of the product. “Fits as expected” evaluations might help customers decide if they should get the following size up/down.

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  • Ensure that you include gender-specific sizes. Work to accommodate the various body types of your customers and assist them in finding the perfect fit.
  • Photos of real models in various sizes are a great way to demonstrate sizing. Make it clear what the models look like, including their height and weight.

Example Template #20

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  • Make a film of the models moving around in the products. Quickly during the photo session, you can get a lot more info on fit than a static shot can.
  • You should encourage the use of your products in customer-generated content. If your customer can relate to someone with an identical body type, he or she is more likely to place an order.
  • Use virtual scaling tools to see if they work. They have the potential to be an excellent match.