Example Template #1

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The banner image is the first thing that your viewer comes across when he or she visits your website. So, it is practically purposeful to add a banner or header image at the top of your site. It must hold all you have to offer through your online site in a precise and crisp, but engaging way.

And when it comes to a popular e-commerce site like Shopify, your banner image must have the level of engagement. This is so that it captivates your prospective client in a matter of seconds. If your header image appeals to a client straight away, there are possibilities that it will generate sales. 

Hence, as you can see that the banner image on your Shopify store is of utmost importance, let’s go deeper into different facets related to it. Read on to get solutions to all your queries related to the Shopify banner template, along with downloading your favorite template at no cost.

What Is Shopify Banner Template?

A banner template is an ideal header image that is posted at the top of your website, typically telling visitors about the ideology of what your site is based upon. 

As for the Shopify banner template, of course, these things apply here too. But, as it is an e-commerce site, an extra coating of inclusive features will be more profitable. Along with convincing the visitors to go through your page, this banner image has to convince them to make a purchase instantly. 

Your Shopify banner image is basically used for announcement purposes. As Shopify’s official website says, you can use a banner image on your site to inform your customers about your business-related information. They are listing three different categories of updations that your banner image can deal with –

  • When there’s a shipping delay or some regions don’t accept international shipments
  • When you update or create new policy pages
  • Any current promotions that you offer

So, your Shopify banner templates are eye-catching precise, and clear. But in-depth demonstrations of your business that can lead and generate sales.

Uses of Shopify Banner Templates

Banner templates are really significant for your online Shopify store. But why? Let’s discuss –

  • Banners used for different purposes inform your clients and prospective consumers about any important changes or updates you have made to your online store.
  • These are useful to inform your clients about the persistent conditions affecting the sales or shipments.
  • Banners can lead your customers as to their next steps. They are beneficial when you want to promote a product, show some warning, or make the customer perform some action using the button effect.

Characteristics of an Ideal Shopify Banner

Are you wondering about what features can make your Shopify banner an ideal one? Well, let’s dive into it.

  • All the information contained in a banner should be transparent and easily comprehensible to the clients.
  • One banner template should convey one single message in it.
  • Banners are not used for generic information. They should essentially contain only the most crucial ones.
  • Banners ideally highlight any significant current issues. But, they should not be the primary source of information.
  • A Shopify banner should not contain any critical information. It can be informative, but not instructive.
  • When you use any buttons or links in a Shopify banner template, be clear and precise. Avoid unnecessary words like a, an, the, etc.
  • Avoid using any upsell of your products and any marketing information in your banner.

Components Contained in a Shopify Banner Template

A Shopify banner template can contain the following parts –

Title:

A Shopify banner has to have a relevant title based on its purpose. It can contain further headings and subheadings.

Body Content:

Here, you display your central message that shouldn’t repeat the title or headings.

Button and Links:

You can use buttons and links in your banners to guide your customers about the further steps they need to take.

Apart from these, Shopify provides you the option to use any generic cards or callout cards in your banner template when necessary.

Size of Shopify Banner Templates

The maximum dimension Shopify allows for any image is 4472 x 4472. However, that doesn’t necessarily mean that this could be the ideal size for your Shopify banner template. Your banner’s size typically depends upon the theme you are using and the space where you are placing your banner.

Banners created for different purposes come in different sizes. Moreover, you must remember that the size of your banner image or any image uploaded on your website can affect the speed of the site.

Now, while coming to the header image, a height of 250 pixels is applicable. But, as the header images are width-heavy, it is most recommended to use a maximum height of 120 pixels with 144KB resolution.

As the statistics show, the four most requested Shopify home page banner sizes are –

  • 1366✕768
  • 1920✕1080
  • 768✕1024
  • 360✕640

Key Takeaways While Choosing a Shopify Banner Template

You may consider adding a banner template on any page of your Shopify online store; – it might be your home page or be your product description page. It can be any other page like your about or contact page too. But do you know its potential? Well, in this part, we will ponder over that aspect.

Leading and Generating Sales:

So your Shopify banner template is capable of at first leading, and then generating sales. Using proper marketing strategies, and without violating the norms set by Shopify (as mentioned in the characteristics section), you can create unique banner templates that will surely boost your business.

Call the Clients to Action:

Shopify provides you with the facility of adding buttons and links to your banner template. Now, using these properties, you can call your prospective clients or target audience to any action. It is always helpful in providing them with clarity about what further action they need to take. Clearing any obscurity or confusion they might have, they lead them eventually to make a purchase from your store.

Promoting a Product or an Event:

Banners are really useful to promote a specific product or a recent event. You can choose to use a banner on your product description page to promote one or multiple products. Likewise, adding a banner on your home page regarding a current event like a grand sale, any big discount, or anything else, can prove to be profitable.

Relevant Marketing Strategy:

According to the norms, you should not include any direct marketing campaign through your Shopify banner. But, you can still create banner templates using your marketing strategy based upon your target audience that will instill a kind of relevance to it. 

The content displayed in your banner should emphasize two things, – first, it has to be relevant to what you offer, and second, who is your target audience. If you offer fashion products, then the young generation is most likely to be your target audience. If you offer baby products, then moms have to be your target audience. And you are supposed to create your marketing strategy depending upon these factors.

Exhibiting the Values You Are Providing:

Lastly, but most importantly, your Shopify banner templates have to exhibit the values that your consumers are likely to obtain from the products you are selling. This aspect will provide your products with credibility, and will strongly convince your target audience to make a purchase from your store.

17 Free Shopify Banner Templates

Now that you have acquired sufficient knowledge about what is Shopify banner templates and how they work, you are ready to download the template(s) that best fits your purposes. Here, we’ve included 17 templates picked from different ranges of categories that you can download for free.

These are readymade designs and forms that will be most effective only after the necessary customizations you make. So, customize these templates adding personalized effects using any free editing tool available in the market.

Example Template #2

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Example Template #3

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Example Template #4

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Example Template #5

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Example Template #6

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Example Template #7

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Example Template #8

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Example Template #9

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Example Template #10

Download Shopify Banner Example Template #10 in JPG, PNG, PSD, and AI Format below:

Example Template #11

Download Shopify Banner Example Template #11 in JPG, PNG, PSD, and AI Format below:

Example Template #12

Download Shopify Banner Example Template #12 in JPG, PNG, PSD, and AI Format below:

Example Template #13

Download Shopify Banner Example Template #13 in JPG, PNG, PSD, and AI Format below:

Example Template #14

Source: Dribble

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Example Template #15

Download Shopify Banner Example Template #15 in JPG, PNG, PSD, and AI Format below:

Example Template #16

Download Shopify Banner Example Template #16 in JPG, PNG, PSD, and AI Format below:

Example Template #17

Download Shopify Banner Example Template #17 in JPG, PNG, PSD, and AI Format below:

Example Template #18

Download Shopify Banner Example Template #18 in JPG, PNG, PSD, and AI Format below:

How Do You Manage and Customize a Shopify Banner Templates?

After you download your preferred Shopify banner template from any online site like this, use an online editing tool to customize it according to your needs. To do this, simply open the downloaded template on your online editor. 

Now, set the required size depending upon the type of your banner. And then, you can finish the process by making the customization with different filters and properties. This is usually provided by your editing tool. Continue by downloading the final customized template on your device. Now, you are ready to upload this template on your Shopify site.

Here are the steps to upload your customized template on Shopify –

  • Go to the admin panel and open Themes section. Choose your current theme and click on Customize Theme button.
  • Next, scrolling down, search for Custom Blocks section containing Banner settings. Now, click on Choose file button under Showcase position, and upload your custom image from your computer replacing the default one.
  • Now, to finish the process, click on Publish Changes button. And your banner will be uploaded. That’s it.

Conclusion

It is unavoidable that adding banner templates on your Shopify website can be game-changing for your business. But, the most significant thing to remember here is that adding authentic values is the only thing that will instill trust in your clients, thereby leading your business up the ladder.